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Personal Branding Project
A senior executive in corporate philanthropy needed a brand book complete with copy and visual content to utilize across a new website, LinkedIn page, and various PR/media collateral.
I provided several versions of a professional bio (customized towards various niches) and worked collaboratively with the client to develop a mission, vision, and values statement as well as a brand positioning statement.
I also provided core brand pillars, brand tone and voice guidance, and conducted research to build out target audience profiles for the client's advocacy work and speaking engagements.
Book Publicity & Ghostwriting
A marketing executive needed content and publicity assistance for his recently published book, "Collaboration is King." I drafted ghostwritten articles exploring various brand collaborations and pitched them to major media outlets under the client's byline. One article was picked up and published by Advertising Week, linked below.