Content Marketing Services

Content Marketing Consulting

Content isn't easy—but with the right approach, your goals are within reach.

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You'll fill me on on your goals and KPIs, historic website performance, current campaigns, and target personas. From there, I'll conduct an in-depth audit of your website and digital assets, evaluating UX/UI, content quality, organic rankings, backlinks, technical infrastructure, and customer journey.

You'll receive a content health score and a custom step-by-step plan to boost your score and meet your goals. I'll explain the rationale behind each step, the resources required to get from point A to point B, and the predicted ROI. 

Technical & On-Page SEO

There's no shortcut to ranking at the top of the SERPs.

But it doesn't have to take years to make meaningful improvements to your site's visibility in your niche. If breaking into the Top 10 is your goal, I can help you get there via: 

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• Keyword research & targeting strategy

• Editorial planning (SEO-focused blog topics & content briefs)

• Content audits

• Backlink audits

• Internal linking audits

• Page speed optimization 

Copywriting & Content Creation

I'm passionate about all aspects of digital marketing—but I'm deeply obsessed with words.

I'll provide copy for just about any digital asset you can dream up. Depending on your needs, I'll partner with a graphic designer to deliver a polished and ready-to-publish asset that requires little to no implementation effort on your end. 

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Copy and content deliverables include:

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• Landing pages & website content, including UX/UI, visual asset, and information architecture recommendations

• Product descriptions

• Help Center or FAQ content

• Blog content

• Downloadable assets, including eBooks and case studies

• Email copy

• Social media content (image assets, captions, etc.)

• Video scripts

• Ad headlines

• Interactive quizzes

• Chatbot scripts

• Infographics

• Press releases

• Amazon listing copy and/or A+ content

Conversion Rate Optimization

More, better, faster: This is what you should get out of any CRO investment.

I can help with end-to-end customer journey mapping and identify weak points that, once addressed, virtually eliminate friction on the path to the checkout page. Deliverables include:

• Customer journey map for up to five unique target personas 

• A/B test roadmap

• Website UX/UI recommendations

• Landing page redesign

• Interactive asset recommendations (i.e. quizzes, courses, interactive video)