Services

Content marketing consulting

I help optimize your content, SEO, and customer journey to drive better results. Through audits and strategy, I provide clear, actionable recommendations tailored to your goals, KPIs, and audience.

Search engine optimization (SEO)

SEO takes time, but meaningful improvements don’t have to take years. If your goal is to break into the top 10, I can help. Deliverables include:​

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• Keyword research & targeting strategy

• Editorial planning (SEO-focused blog topics & content briefs)

• Content audits

• Backlink audits

• Internal linking audits

• Page speed optimization 

Copywriting & UX writing

I'm passionate about all aspects of digital marketing—but I'm deeply obsessed with words. I'll provide copy for just about any digital asset you can think of. Deliverables include:

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• Landing pages & website content, including UX/UI, visual asset, and information architecture recommendations

• UX copywriting

• Product descriptions

• Help center or FAQ content

• Blog content

• Downloadable assets, including eBooks and case studies

• Email copy

• Social media content (image assets, captions, etc.)

• Video scripts

• Ad headlines

• Interactive quizzes

• Chatbot scripts

• Amazon listing copy and/or A+ content

Brand strategy

I help define and refine your brand’s identity across all platforms. From voice to messaging, I ensure consistency and alignment with your audience and values. Services include:​

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• Brand messaging: Crafting compelling brand stories, mission statements, and taglines that capture your brand’s essence.

• Tone and voice development: Establishing a distinct and consistent tone that aligns with your brand’s personality and appeals to your audience.

• Content guidelines: Creating a detailed content style guide that ensures uniformity across all channels, from social media to website copy.

• Audience personas: Defining and refining target audience personas to guide all branding efforts and content creation.

• Visual and verbal identity alignment: Collaborating with designers to ensure that your brand's visual elements align with your messaging and tone.