The Full Story

My Process

My mission is to help brands create content that actually engages their audience. I do this by leveraging three critical tactics: Narrative, empathy, and psychology. 

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1. Narrative

Humans are wired for storytelling. Your brand's story should be memorable: Just like any good book, it should have clear voice and a compelling arc.

2. Empathy

You can't sell a product without understanding, deeply and intimately, the problems that it will solve for your customers. This is an emotional process—and those emotions should reflect in the marketing message.

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Sale Branding

3. Psychology

What motivates us? What makes us behave the ways we behave? There's more to psychology-driven marketing than scarcity and social proof. 

What People Say

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TECHNICAL OFFICER

"Fantastic writer, Emily is a joy to work with!"

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MARKETING MANAGER

"Emily is a talented writer and SEO specialist. We're very lucky to have found her."

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CHIEF STRATEGIST

"Emily did a great job helping us create compelling messaging for a landing page."

Let's Work Together

I love ideas. And I want to hear yours. Send me an email, call/text, or schedule a video meeting. 

GET IN TOUCH