1. Narrative
Humans are wired for storytelling. Your brand's story should be memorable: Just like any good book, it should have clear voice and a compelling arc.
2. Empathy
You can't sell a product without understanding, deeply and intimately, the problems that it will solve for your customers. This is an emotional process—and those emotions should reflect in the marketing message.
3. Psychology
What motivates us? What makes us behave the ways we behave? There's more to psychology-driven marketing than scarcity and social proof.
What People Say
TECHNICAL OFFICER
"Fantastic writer, Emily is a joy to work with!"
MARKETING MANAGER
"Emily is a talented writer and SEO specialist. We're very lucky to have found her."
CHIEF STRATEGIST
"Emily did a great job helping us create compelling messaging for a landing page."
Let's Work Together
I love ideas. And I want to hear yours. Send me an email, call/text, or schedule a video meeting.