At a glance
Industry:
Medical devices
Challenge:
The Flex Co. needed to address consumer confusion between their menstrual cup and disc products, which was leading to missed conversions and poor organic search visibility.
Project type:
Blog
Success highlights:
Blog was published Nov. 2020 and by April 2021:
It was ranking for 228 organic keywords
Captured 2.4K in est. organic traffic
Carried a SEMRush est. traffic cost of $1.8K
The challenge
The Flex Co. faced a common consumer confusion between two of its key products—the menstrual cup and menstrual disc—leading to missed conversion opportunities and low visibility in organic search.
Many potential customers were searching for differences between the two products but landing on competitor sites due to gaps in targeted content. The company needed to better educate its audience and improve SEO rankings for high-intent keywords like "menstrual cup vs disc" to capture this traffic and drive conversions.
The solution
To address the challenge, I authored a comprehensive, SEO-optimized blog post titled "The Difference Between a Menstrual Cup and Disc."
The content was structured to directly answer common search queries while offering clear, medically-reviewed information on the benefits and differences between the two products. I strategically incorporated high-intent keywords like “menstrual cup vs disc” and designed the post to include engaging visuals, comparison charts, and user-friendly language.
Results
After publication, the blog saw impressive performance, ranking in the top 10 for several targeted keywords within 3 months.
It became one of The Flex Co.'s top organic traffic drivers, leading to a measurable increase in product page visits and conversions. Additionally, the post contributed to improved overall SEO, supporting the company’s broader content strategy and strengthening its authority in the menstrual care space.
Lorem ipsum dolor sit amet. Ea quam iusto qui expedita ipsam et odit quam qui earum dolor sit dolor impedit. Eos placeat voluptas non voluptatem enim vel esse soluta in voluptatem voluptatem. Aut eaque porro aut assumenda velit ea corrupti nostrum hic sapiente maxime 33 cumque sunt in Quis inventore ad optio iste.
Non earum nesciunt qui ipsum deserunt ut dolorum adipisci. Non iure dolor in blanditiis libero sed earum nihil non dolorem unde.
Id maiores quibusdam eum enim alias et nihil molestiae ut dolorem quasi quo quidem galisum ut quia dignissimos aut dicta ipsum. Eos consectetur laborum ad itaque veniam et recusandae voluptas et voluptatem earum et quae mollitia.
