Resume

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Writer & Content Marketing Strategist

Brand storyteller with 8 years of professional experience working with clients ranging from SaaS startups and cybersecurity firms to international cosmetics brands and Fortune 50 retailers. Expertise in copywriting, editing, technical and on-page SEO, content marketing, and social media. Goal-oriented with a meticulous attention to detail and an affinity for written aesthetics. Demonstrated track record boosting client visibility, executing complex rebranding initiatives, and generating high-value leads.

Skills

Digital:

Microsoft Office | Adobe Creative Suite | HTML, CSS | SEMRush | Keyword Planner | Search Console BuzzSumo | Screaming Frog | CMS: Wordpress, Kentico | CRM: Salesforce, HubSpot, Ontraport | Google Ads | Google Analytics  

 

Professional:

Copywriting | Editing | SEO | Content Marketing | Project Management | Lead Generation | Brand Strategy | PPC | Social Media | Email Marketing | UX Writing | Technical Writing | Research | Web Design

 

Languages:

English (native) | Spanish (conversational)

Education

William Smith College, Geneva, NY – Class of 2016 (Credits completed December 2015)

Bachelor of Arts in English                         

Dean’s List – Graduated Cum Laude with a GPA of 3.65 on a 4.0 scale

  • Irene Russell Stahl Memorial Scholarship Fund (Fall 2015)

  • Recipient of First-Year Writing Prize (Fall 2013)

Experience

The Flex Company – Venice, CA (Remote)

Blog Editor in Chief & SEO Strategist

September 2020 – Present

  • Edit all blog content for tone, voice, grammar, and medical accuracy; guide the medical review process and vet primary sources prior to incorporation into original content

  • Manage a team of freelance writers, sending out monthly SEO content briefs and providing guidance and feedback on deliverables

  • Guide and implement a large-scale blog content migration from Shopify to Wordpress CMS; find solutions to migration-related SEO challenges; provide feedback on UX, UI, and SEO elements throughout new site development process

  • Optimize existing blog assets for on-page search engine visibility, working with paid SEM team to target priority industry keywords

  • Create and present big-picture strategy decks and deliverables, including keyword roadmaps, a content pillar library, YouTube SEO guidelines, and competitor content audits

  • Manage blog publishing schedule, writer assignments, and topic creation, maintaining a healthy mix of SEO/organic search-focused content and editorial content

KoMarketing Associates – Boston, MA

Content Marketing Analyst | Freelance Copywriter

April 2019 – Present 

  • Write and deliver strategic digital content assets, including blogs, on-page content, eBooks, and white papers for B2B clients in cybersecurity, software, healthcare, and insurance industries; saw an average 42% YOY increase in total organic traffic across all client programs by the end of 2019

  • Manage client editorial calendars and conduct quarterly editorial planning, including the creation of keyword-focused blog topics and third-party outreach goals; spearheaded a blog content overhaul for a facilities management software client that led to a 90% increase in organic blog visits and a 43% YOY increase in leads

  • Provide on-page and technical SEO recommendations, including keyword targeting, page tagging, metadata, link building, and competitive SERP analysis

  • Conduct content interviews with subject matter experts and C-suite executives from across clients’ leadership teams

  • Provide mentorship to junior staff writers by offering constructive feedback and guiding the editing process for all deliverables prior to submission

  • Create and present competitive analyses, keyword roadmaps, content audits, syndication recommendations, and other strategic documents during weekly client meetings

  • Analyze and compile data from Google Analytics into monthly and quarterly reports

 

CixxFive Concepts – Dallas, TX (Remote)

Freelance Copywriter

November 2018 – November 2019

  • Crafted custom, SEO-optimized website copy for small business clients in a variety of consumer-facing and B2B industries (videography, graphic design, gourmet food wholesalers and many others)

 

Double Elvis Productions (Brady Sadler) – Boston, MA

Freelance Copywriter & Marketing Assistant

July 2018 – May 2019

  • Assisted with publicity, launch events, and social media content planning for marketing professional Brady Sadler’s book, Collaboration is King (Sol & Sonny 2018) and his production company’s debut podcast, Disgraceland

  • Wrote and edited blogs and articles under Sadler’s byline; pitched articles to media outlets (including Advertising Week’s AW 360)

 

Pixability Inc. – Boston, MA

SEO Copywriter – Contractor 

November 2018 – April 2019

  • Wrote all YouTube metadata – including video and playlist titles, descriptions and tags, as well as interactive cards and end screen elements – for top consumer brands in the beauty, luxury retail and technology spaces

  • Conducted keyword research, implemented changes to YouTube channel organization, and consulted with clients on long-term channel strategy to grow subscribers and increase overall YouTube presence

  • Assist in creation of custom insights reports, competitive spend analyses, and larger-scale industry studies in key verticals for clients and partners (including quarterly studies delivered to Google)

 

EF Educational Tours – Cambridge, MA

Traveler Support Specialist – Regional Lead 

September 2016 – October 2018

  • Resolved an average of 360 customer inquiries per week both over the phone and via email, meeting performance benchmarks in all areas (call volume, customer satisfaction, and sales)

  • Managed all New York and New Jersey customer accounts as Regional Lead, supporting the region’s sales team and working closely with high-priority schools to facilitate complex travel requests and payment arrangements

  • Collaborated with in-house digital marketing team to write and build out content for newly launched Drift online chatbot, optimizing for lead generation and customer engagement

  • Delivered a total revision of EF Tours’ customer-facing online Help Center, consisting of 45+ pages of original content

  • Revised content of 30+ post-tour enrollment customer email templates; performed A/B testing; worked with email marketing team to enact changes to copy and deployment timelines

 

Philip Delves Broughton – Litchfield, CT

Social Media and Publicity Assistant

May 2016 – September 2016

  • Assisted with PR and marketing efforts for author Phillip Delves Broughton’s children's book, Charlie Whistler's Omnium Gatherum (HarperCollins 2016), including coordinating outreach to national bookstores, setting up author events and book signings, and reaching out to reviewers on Amazon

  • Increased overall social media presence by publishing a mixture of paid and organic content on a regular basis and maintaining social media content calendar  

 

Distinctive Directories LLC – Simsbury, CT

Copywriter – Contractor 

December 2012 – January 2015

  • Wrote custom print and digital advertising copy for local clients across a wide range of industries, maintaining correspondence with clients and working closely with graphic designers to deliver eye-catching creative

  • Wrote all organic “Dining” section reviews, visiting local restaurants and collaborating with Editor in Chief to finalize selections and content

  • Edited and fact-checked each directory over several stages of publication; proofread all print advertisements and advertising copy; submitted revisions under tight publishing deadlines