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period care brand: quiz

Flex needed a refreshed product recommendation quiz to boost lead capture and conversion rates.

At a glance

Industry:

Medical devices

Challenge: 

Flex's existing product recommendation quiz lacked the necessary depth, education, and context to persuade visitors to switch to a new and unfamiliar period product.

Project type:

Interactive

Success highlights:

  • Peak conversion rate of 7.86% (1-week average)

  • Lifetime average conversion rate of 2.66% (11/21-05/22)

  • 78% quiz completion rate

The challenge

The solution

Results

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Stat follow-up

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