Healthcare Marketing Software & Solutions Provider
SEO-Focused Blog Content
A well-known healthcare marketing software and solutions provider wanted to improve their rankings for several competitive industry keywords including "hospital marketing," "healthcare marketing trends," and "medical marketing trends." As one of the editorial and content strategy leads for this client, I came up with this blog topic as one of 12 to be included on the Q3 2019 editorial calendar since it showed strong potential to rank well for several priority keywords.
I performed in-depth competitive and SERP analysis prior to compiling content and drafting the post. Titled "5 Game-Changing Hospital Marketing Trends to Watch in 2020 and Beyond," the post was published on July 18, 2019. By August 2019, it was already ranking in the 20th position for "hospital marketing." By December, it was ranking 2nd, moving up to the #1 position in March 2020.
The post now continues to rank 2nd for "hospital marketing," 1st for "hospital marketing trends," and 3rd for "marketing of hospital services" as of August 2020 with over 2,100 pageviews since publication.
This post was ghostwritten and published under the client's desired author's name. Click the button below to view a PDF of the blog content along with screenshots of rankings and data.