A well-known healthcare marketing software and solutions provider wanted to improve their rankings for several competitive industry keywords including "hospital marketing," "healthcare marketing trends," and "medical marketing trends." The post was published on July 18, 2019. By August 2019, it was already ranking in the 20th position for "hospital marketing." By December, it was ranking 2nd, moving up to the #1 position in March 2020.
A facilities management software provider needed blog content that targeted competitive industry keywords including "smart building" and "smart building technology." This blog post was designed to boost the brand's overall organic visibility and drive qualified traffic to the blog.